August
2025
Driving Future Growth:
Ali Zair Joins the Leadership Team
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Ali joins the Callerton leadership team with over a decade of experience helping businesses work out where they want to go - and how to get there. New to the kitchen industry, she brings a rich and varied background in commercial strategy, product development, brand and marketing, and people leadership.
Ali has worked with organisations of all shapes and sizes - from high-street retailers to the British Army - supporting senior teams to lead through change and growth. As General Manager and then Global Head of Marketing with World Challenge, she drove the commercial turnaround of the UK business and oversaw everything from sales to health & safety, going on to lead a global rebrand. Ali later helped scale The Forward Institute, a consultancy working with some of the country’s biggest Institutions and FTSE 100 leaders to drive responsible business and culture.
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Her strength lies in seeing what's working, spotting what’s not, and helping teams make things better - always with a clear focus on customers, commercial outcomes, and culture.
Ali has held senior leadership roles since 2012 and is known for her thoughtful, collaborative approach. She's here to listen, learn, and contribute to Callerton’s next chapter of growth and excellence.
“I’ve watched this business grow for a lifetime and feel both energised and deeply humbled to join the team for the next chapter.”
Ali Zair
